{"id":118355,"date":"2025-11-24T12:03:18","date_gmt":"2025-11-24T12:03:18","guid":{"rendered":"https:\/\/rjecnik.hr\/mreznik\/advertorijal\/"},"modified":"2025-11-24T14:17:51","modified_gmt":"2025-11-24T13:17:51","slug":"advertorijal","status":"publish","type":"post","link":"https:\/\/rjecnik.hr\/mreznik\/advertorijal\/","title":{"rendered":"advertorijal"},"content":{"rendered":"<p align=\"justify\" style=\"margin:20pt 0pt 0pt 5pt;text-indent:-5pt;\"><span class=\"Lemma\"> <span class=\"Lemma__Naglaseno\">advertor\u00ecj\u0101l <\/span><span class=\"Lemma__LemmaSign\">advertorijal<\/span> <span class=\"Lemma__vrsta_rijeci\">im. m.<\/span><span class=\"Gramaticki_blok\"><span class=\"Oblici\"> (<span class=\"Oblici__naglaseni\">GA advertorij\u00e1la, DL advertorij\u00e1lu, I advertorij\u00e1lom; <i>mn.<\/i> N advertorij\u00e1li, G advertorij\u00e1l\u0101, DLI advertorij\u00e1lima, A advertorij\u00e1le<\/span>)<\/span><\/span><\/span><\/p>\n<p align=\"justify\" style=\"margin:0pt;\"><span class=\"Sense\"> <span class=\"Sense__stilska_odrednica\">razg.<\/span><span class=\"Definicija\"><span class=\"Definicija__definicija\"> Advertorijal je pla\u0107eni novinski \u010dlanak, televizijski ili radijski prilog koji slu\u017ei kao oglas, a ostavlja dojam nezavisnoga medijskog priloga.<\/span><\/span><span class=\"primjeri\"> <span class=\"Primjer\"\/><\/span><\/span><\/p>\n<p align=\"justify\" style=\"margin:0pt;\"><span class=\"Primjer__Primjer\"> &#8211; Brojni editorijali, naslovnice, advertorijali i kampanje za doma\u0107e modne brendove njihova su realnost.<\/span><\/p>\n<p align=\"justify\" style=\"margin:0pt;\"><span class=\"Uporaba\">\u25e6 <span class=\"Uporaba__uporaba\">Advertorijal je fonetizirani lik engleske rije\u010di <i>advertorial<\/i>, nastale spajanjem rije\u010di <i>advertisement<\/i> i <i>editorial<\/i>. Rije\u010d advertorijal\/advertorial upotrebljava se u razli\u010ditim medijima, a u elektroni\u010dkim medijima upotrebljava se u istome zna\u010denju i naziv <i>informercial<\/i>, koji je nastao spajanjem rije\u010di <i>information<\/i> i <i>commercial<\/i> te naziv <i>TV advertorijal\/advertorial<\/i>. Rije\u010d <i>adverorijal\/advertorial<\/i> \u00a0upotrebljava se i u izrazu <i>prikriveni advertorijal\/advertorial<\/i>, \u0161to je pleonazam, nepotrebno udvajanje zna\u010denja.<\/span><\/span><\/p>\n<p align=\"justify\" style=\"margin:0pt;\"><span class=\"Poveznice\"><span class=\"poveznica\"> <span class=\"poveznica__mrtvi\">sinonim:<\/span> <span class=\"poveznica__poveznica\">advertorial <i>razg<\/i>., reklamni \u010dlanak, sponzorski \u010dlanak<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertorijal je pla\u0107eni novinski \u010dlanak, televizijski ili radijski prilog koji slu\u017ei kao oglas, a ostavlja dojam nezavisnoga medijskog priloga.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,5],"tags":[98],"class_list":["post-118355","post","type-post","status-publish","format-standard","hentry","category-osnovni-a","category-osnovni","tag-im-m"],"_links":{"self":[{"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/posts\/118355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/comments?post=118355"}],"version-history":[{"count":1,"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/posts\/118355\/revisions"}],"predecessor-version":[{"id":118574,"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/posts\/118355\/revisions\/118574"}],"wp:attachment":[{"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/media?parent=118355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/categories?post=118355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rjecnik.hr\/mreznik\/wp-json\/wp\/v2\/tags?post=118355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}